The Australia-based owner of this ex-rental, one bed flat in the heart of London’s Islington, was shocked not to receive a single offer despite the large number of viewings of his flat. Assured the price was right, the agent recommended our home staging services. The problem was clear – with its broken furniture and stale smell, the flat felt neglected and unloved.
We dealt with everything, from disposing of the broken furniture to removing the mouldy grout around the bathtub. Staging was the easy part. As the flat was at the top of two flights of narrow stairs, we selected contemporary furniture and accessories with young professionals in mind. The furniture was positioned to clearly define the eating, dining and relaxing areas of the open plan living space, guiding the eye to the stunning fireplace as the focal point of the room.
The flat was the Evening Standard’s ‘Property of the Week’ and received three offers within a week selling for £120,000 over the asking price.
Our client said:
“I engaged Janine to present my one bed flat in Islington for sale. I live in Australia and the property had been rented out for several years so the furniture was tired and minimal. Janine provided a detailed written proposal, which included advice on presentation options, a deep clean, removal of my old furniture, rental of furniture and furnishings and weekly clean and flowers. Janine arranged access through my real estate agent and the work was completed on time and with very short notice. The flat presented beautifully and it was the Evening Standard property of the week. I had a number of offers within days and went to final bids a week later, with multiple offers. The removal was also on time, with short notice. I was extremely pleased with the service and the result.”